![]() ![]() Interestingly, the video was sold in NFT form (non-fungible token) for $760,999.įigure 4: Thumbnail of the world-famous “Charlie Bit My Finger” video. But in 2021, it went viral and received over 886 million views. Consider the famous video titled “Charlie Bit My Finger.” The video featuring Charlie and his elder brother was uploaded in 2007. Reason 2: Videos Have More Shelf Lifeĭo you know the famous saying, “Nothing lasts forever”? Well, video content doesn’t last forever, but it does last relatively longer than other content formats. These videos streamline brands’ trust-building process, and trust usually translates to sales. ![]() The video reviews of satisfied customers easily convince them. Video content is also valuable for new customers, whose purchasing decision depends on reviews and testimonials. Moreover, videos do not require the target buyers to put an extra effort to interpret the message and understand the product’s benefits. And they are easy-to-digest for all customers, irrespective of the stage they are at in your sales pipeline. Videos dynamically showcase your products, boosting the buyer’s trust in your company. This cleverly executed video helped them gain 12,000 customers in one day! The brand is still experiencing the benefits of its efforts and flourishing.įigure 3: Dollar Shave Club’s amusing video. Understanding the efficacy of video content, Dollar Shave Club produced a humorous video regarding its unique services. This stat is almost double the rate of brands that do not use video. Websites leveraging video marketing have received tangible results in 4.8% conversion rates. ![]() Source: WyzowlĪ study by BrightCove reveals that 85% of consumers are highly likely to purchase a product after watching a product video. We are giving away five good reasons to convince you that video content is the need of the hour!įigure 2: 81% of marketers witnessed a boost in sales through video marketing. These numbers make it clear that creating videos is the best route to a strong online presence. This connection is the sole reason 87% of influencers and online marketers share messages via videos on YouTube, Instagram, and TikTok.įigure 1: Famous personalities leveraging Instagram Reels. This connectivity also enables us to retain the knowledge gained through videos rather than through non-visual content. Did you know nearly 40% of the nerve fibers to our brain are connected to our retina? Therefore, the information travels faster from our eyeballs to the brain cells. ![]()
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